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Give your all and be a fan forever

Written by Rob Otto (robdylan)

Posted in :Original Content, Sharks on 1 Apr 2015 at 08:34
Tagged with : , , , , , ,

Ever at the forefront of innovative corporate social responsibility thinking, the Sharks have launched the “Forever Fans” initiative in conjunction Organ Donor Foundation of South Africa and will play in a special jersey this weekend to show their support for organ donation.

The theme of “legacy” is a key one when it comes to this program. The Sharks have done a huge amount of good work in the past, wearing special jerseys to raise money for cancer research or blue armbands to raise awareness about autism, but the goal of the Forever Fans campaign is to create something lasting that will benefit people long after the current group of players and administrators have moved on.

With KZN lagging behind other provinces in terms of committed organ donor numbers, every member of the Sharks squad has themselves signed up to the register, knowing that each could potentially save up to seven other lives by donating their organs once they die. All their fans are challenged to do so and it’s hoped that this weekend’s game against the Crusaders, played in a unique collector’s edition jersey, will give the drive a major boost, with plenty of new names added to the register.

“We are proud to be able to launch a campaign of this magnitude, which aims to save and change lives as well as leave a lasting legacy not only for our fans but the communities we serve, ” said CEO John Smit.

“Everyone associated with The Sharks has bought into the project and our hope is that our fans embrace the campaign and the message we want to extend. Our legacy is to ensure that the black and white heartbeat lives on forever and this campaign goes a long way in us trying to achieve that.”

In an added bonus for fans (and for ODF) the limited edition match jerseys will be auctioned off after the match to raise funds.


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